Sustainable Destination Branding and Marketing

Sustainable Destination Branding and Marketing
Author :
Publisher : CABI
Total Pages : 260
Release :
ISBN-10 : 9781786394286
ISBN-13 : 1786394286
Rating : 4/5 (286 Downloads)

Book Synopsis Sustainable Destination Branding and Marketing by : Anukrati Sharma

Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by CABI. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Sustainable Destination Branding and Marketing Related Books

Sustainable Destination Branding and Marketing
Language: en
Pages: 260
Authors: Anukrati Sharma
Categories: Business & Economics
Type: BOOK - Published: 2019-12-21 - Publisher: CABI

GET EBOOK

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and prom
The Branding of Tourist Destinations
Language: en
Pages: 262
Authors: Mark Anthony Camilleri
Categories: Business & Economics
Type: BOOK - Published: 2018-12-04 - Publisher: Emerald Group Publishing

GET EBOOK

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de
Marketing for Sustainable Tourism
Language: en
Pages: 280
Authors: Xavier Font
Categories: Business & Economics
Type: BOOK - Published: 2019-12-13 - Publisher: Routledge

GET EBOOK

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t
Sustainable Tourism Development
Language: en
Pages: 381
Authors: Anukrati Sharma
Categories: Business & Economics
Type: BOOK - Published: 2019-08-05 - Publisher: CRC Press

GET EBOOK

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the
Destination Branding
Language: en
Pages: 328
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

GET EBOOK

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca