Technology-driven innovation in financial services has been attracting global attention and interest. FinTech innovation is presenting a paradigm shift in finan

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize conte

Open innovation means gathering new ideas from sources beyond organizational boundaries. It occurs when solutions to address clients’ needs are developed in c

The Routledge Handbook of FinTech offers comprehensive coverage of the opportunities, challenges and future trends of financial technology. This handbook is a u

This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more particularly, in financial services. It