Download or read book Tuned In written by Craig Stull and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.