This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human

"Brand management is of great importance in the ever-changing landscape of higher education as institutional branding considerations aimed at differentiating an

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly globa