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Understanding Engagement in Transmedia Culture
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This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, c
Understanding Engagement in Transmedia Culture
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This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, c
Understanding Engagement in Transmedia Culture
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"This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that,
Multiplicity and Cultural Representation in Transmedia Storytelling
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This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superhero
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new