Download or read book Wilhelm Deffke written by Wilhelm Heinrich Deffke and published by Scheidegger and Spiess. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered one of the pioneers of modern corporate design and termed "Father of the Modern Logo” by the US critic Steven Heller, Deffke is indeed known to insiders on an international level. Yet only a fraction of his designs have ever been shown in public. This richly illustrated comprehensive monograph is the first book ever published about the great German graphic designer, commercial artist, architect, and poster and book designer Wilhelm Deffke. Fourteen essays present the wide-ranging aspects of Deffke’s work within the context of the development of design in Europe, and more than 500 images illustrate his pioneering achievements in the field of poster and commercial art, including his over 10,000 company and product logos in particular but also designs for exhibitions and trade fair stands. The book - and an exhibition at Museum Folkwang / German Poster Museum in Essen in fall 2013 - offers the opportunity for the long overdue rediscovery of an exceptional artistic personality.