Download or read book Winning by Design written by Vivien Walsh and published by John Wiley & Sons. This book was released on 1992 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.