Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not

Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education,

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital busines

What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace?