A Research Agenda for Place Branding

A Research Agenda for Place Branding
Author :
Publisher : Edward Elgar Publishing
Total Pages : 224
Release :
ISBN-10 : 1839102845
ISBN-13 : 9781839102844
Rating : 4/5 (844 Downloads)

Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.

A Research Agenda for Place Branding Related Books

A Research Agenda for Place Branding
Language: en
Pages: 224
Authors: Dominic Medway
Categories:
Type: BOOK - Published: 2021-04-28 - Publisher: Edward Elgar Publishing

GET EBOOK

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
A Research Agenda for Place Branding
Language: en
Pages: 352
Authors: Dominic Medway
Categories: Business & Economics
Type: BOOK - Published: 2021-04-30 - Publisher: Edward Elgar Publishing

GET EBOOK

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It
Place Branding
Language: en
Pages: 336
Authors: R. Govers
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

GET EBOOK

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented
An Insider's Guide to Place Branding
Language: en
Pages: 276
Authors: Florian Kaefer
Categories: Business & Economics
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature

GET EBOOK

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Place Branding
Language: en
Pages: 355
Authors: Pantea Foroudi
Categories: Business & Economics
Type: BOOK - Published: 2019-11-28 - Publisher: Routledge

GET EBOOK

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist