A Research Agenda for Political Marketing

A Research Agenda for Political Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 208
Release :
ISBN-10 : 9781800377202
ISBN-13 : 1800377207
Rating : 4/5 (207 Downloads)

Book Synopsis A Research Agenda for Political Marketing by : Newman, Bruce I.

Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.

A Research Agenda for Political Marketing Related Books

A Research Agenda for Political Marketing
Language: en
Pages: 208
Authors: Newman, Bruce I.
Categories: Political Science
Type: BOOK - Published: 2022-04-12 - Publisher: Edward Elgar Publishing

GET EBOOK

This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing ad
A Research Agenda for Digital Politics
Language: en
Pages: 264
Authors: William H. Dutton
Categories: Political Science
Type: BOOK - Published: 2020-05-29 - Publisher: Edward Elgar Publishing

GET EBOOK

This Elgar Research Agenda showcases insights from leading researchers on the charged issues and questions that lie ahead in the multidisciplinary field of digi
Political Marketing in Retrospective and Prospective
Language: en
Pages: 162
Authors: Christine B. Williams
Categories: Political Science
Type: BOOK - Published: 2014-06-11 - Publisher: Routledge

GET EBOOK

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection revi
Political Marketing
Language: en
Pages: 326
Authors: Gary A. Mauser
Categories: Political Science
Type: BOOK - Published: 1983 - Publisher: New York, N.Y., U.S.A. : Praeger

GET EBOOK

The Marketing of the President
Language: en
Pages: 185
Authors: Bruce I. Newman
Categories: Political Science
Type: BOOK - Published: 1994 - Publisher: SAGE

GET EBOOK

"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo