Absolute Essentials of Marketing Research

Absolute Essentials of Marketing Research
Author :
Publisher : Routledge
Total Pages : 104
Release :
ISBN-10 : 9781000523348
ISBN-13 : 1000523349
Rating : 4/5 (349 Downloads)

Book Synopsis Absolute Essentials of Marketing Research by : Bonita M. Kolb

Download or read book Absolute Essentials of Marketing Research written by Bonita M. Kolb and published by Routledge. This book was released on 2021-12-28 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Absolute Essentials of Marketing Research Related Books

Absolute Essentials of Marketing Research
Language: en
Pages: 104
Authors: Bonita M. Kolb
Categories: Business & Economics
Type: BOOK - Published: 2021-12-28 - Publisher: Routledge

GET EBOOK

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

GET EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Absolute Essentials of Strategic Marketing
Language: en
Pages: 112
Authors: Tony Proctor
Categories:
Type: BOOK - Published: 2020-06-10 - Publisher: Routledge

GET EBOOK

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of
Absolute Essentials of Business Behavioural Ethics
Language: en
Pages: 92
Authors: Nina Seppala
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

GET EBOOK

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our u
Absolute Value
Language: en
Pages: 189
Authors: Itamar Simonson
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Harper Collins

GET EBOOK

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a tot