Download or read book Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity written by Benson, Vladlena and published by IGI Global. This book was released on 2016-08-31 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.