Download or read book As Long as It's Pink written by Penny Sparke and published by Press of the Nova Scotia College of Art & Design. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book design historian Penny Sparke argues that, through its emphasis on masculine rather than feminine cultureùon, that is, production rather consumption, style rather than taste, and the public sphere rather than the private sphereùdesign modernism was a highly gendered project that was intrinsically flawed and destined to prove inadequate in the pluralistic, multicultural, postmodern world that we inhabit today. Ranging across histories of domesticity, feminine consumption and homemaking, as well as modern design and cultural theories, Penny Sparke offers a new version of the history of modern material culture. --Book Jacket.