Download or read book Behind the Wheel at Chrysler written by Doron P. Levin and published by Mariner Books. This book was released on 1996 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.