Download or read book Beyond the Echo Chamber written by Jessica Clark and published by The New Press. This book was released on 2010 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than a decade, a new breed of progressive media projects have captured huge, non-traditional audiences and shaped political campaigns, public debates and policy in ways that could never have been imagined in a previous era. Drawing on years of research, media experts Jessica Clark and Tracy Van Slyke now lay out a clear, hard-hitting theory of media impact. Their study showcases influential projects such as TPM Caf , FireDogLake and Feministing, suggesting ways in which media makers can exploit changes in journalism, technology, and politics.