Bottom-up Marketing

Bottom-up Marketing
Author :
Publisher : Plume Books
Total Pages : 244
Release :
ISBN-10 : 0452264189
ISBN-13 : 9780452264182
Rating : 4/5 (182 Downloads)
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Book Synopsis Bottom-up Marketing by : Al Ries

Download or read book Bottom-up Marketing written by Al Ries and published by Plume Books. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

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