Brand Management 101

Brand Management 101
Author :
Publisher : John Wiley & Sons
Total Pages : 225
Release :
ISBN-10 : 9780470822296
ISBN-13 : 0470822295
Rating : 4/5 (295 Downloads)
GET BOOK
Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Brand Management 101 Related Books

Brand Management 101
Language: en
Pages: 225

Brand Management 101

Authors: Mainak Dhar
Categories: Business & Economics
Type: BOOK - Published: 2007-05-21 - Publisher: John Wiley & Sons

GET EBOOK

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers pr
Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing
Language: en
Pages: 224

Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing

Authors: Mainak Dhar
Categories:
Type: BOOK - Published: - Publisher:

GET EBOOK

Basics of Branding
Language: en
Pages: 145

Basics of Branding

Authors: Jay Gronlund
Categories: Business & Economics
Type: BOOK - Published: 2013-08-23 - Publisher: Business Expert Press

GET EBOOK

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very di
Shopper Marketing 101
Language: en
Pages: 152

Shopper Marketing 101

Authors: Nitish Rai Gupta
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: Bloomsbury Publishing

GET EBOOK

What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How
Church Marketing 101
Language: en
Pages: 208

Church Marketing 101

Authors: Richard L. Reising
Categories: Religion
Type: BOOK - Published: 2006-01-01 - Publisher: Baker Books

GET EBOOK

Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they ha