Brand NFL
Author | : Michael Oriard |
Publisher | : Univ of North Carolina Press |
Total Pages | : 338 |
Release | : 2007 |
ISBN-10 | : 9780807831427 |
ISBN-13 | : 0807831425 |
Rating | : 4/5 (425 Downloads) |
Book Synopsis Brand NFL by : Michael Oriard
Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2007 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life.