Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers is

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private