Download or read book Neural Networks in Business written by Kate A. Smith and published by IGI Global. This book was released on 2003-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."