Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The autho

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives

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Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of t

Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodolog