Business the Sony Way
Author | : Shu Shin Luh |
Publisher | : |
Total Pages | : 308 |
Release | : 2003-06-17 |
ISBN-10 | : STANFORD:36105111823634 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Business the Sony Way by : Shu Shin Luh
Download or read book Business the Sony Way written by Shu Shin Luh and published by . This book was released on 2003-06-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sony's name is synonymous with excellent quality and revolutionary innovation, yet little is known about the corporation itself. This book explores how the company is able to stay ahead of the competition by expanding into areas outside its boundaries of successes, such as banking, movie and music making, and real estate.