Download or read book CIM Coursebook 03/04 Marketing Planning written by Karen Beamish and published by Routledge. This book was released on 2012-10-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts