Comedy, Cameos, and Campaign Communication

Comedy, Cameos, and Campaign Communication
Author :
Publisher : Taylor & Francis
Total Pages : 162
Release :
ISBN-10 : 9781003827818
ISBN-13 : 1003827810
Rating : 4/5 (810 Downloads)

Book Synopsis Comedy, Cameos, and Campaign Communication by : Jason Turcotte

Download or read book Comedy, Cameos, and Campaign Communication written by Jason Turcotte and published by Taylor & Francis. This book was released on 2023-10-25 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here, Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications, this text is suitable for scholars as well as students in both political science and mass communication courses, particularly courses in political communication and strategic communication.

Comedy, Cameos, and Campaign Communication Related Books

Comedy, Cameos, and Campaign Communication
Language: en
Pages: 162
Authors: Jason Turcotte
Categories: Political Science
Type: BOOK - Published: 2023-10-25 - Publisher: Taylor & Francis

GET EBOOK

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media
The Belt and Road Initiative and Australian Mainstream Media
Language: en
Pages: 177
Authors: Jon Yuan Jiang
Categories: Social Science
Type: BOOK - Published: 2024-04-01 - Publisher: Taylor & Francis

GET EBOOK

This book focuses on Australian mainstream media narratives about the Belt and Road Initiative (BRI) from 2013 to 2020. Set against the background of Sino-Austr
Xenophobia in the Media
Language: en
Pages: 246
Authors: Senthan Selvarajah
Categories: Social Science
Type: BOOK - Published: 2024-01-31 - Publisher: Taylor & Francis

GET EBOOK

Through its global and critical perspectives, this book brings together knowledge, ideas, and tools to understand the problems and identify effective solutions,
Re-thinking Mediations of Post-truth Politics and Trust
Language: en
Pages: 213
Authors: Jayson Harsin
Categories: Social Science
Type: BOOK - Published: 2024-01-23 - Publisher: Taylor & Francis

GET EBOOK

This collection reaches beyond fake news and propaganda, beyond misinformation and charismatic liars, to explore the lesser-publicized cultural forms and practi
From Legacy Media to Going Viral
Language: en
Pages: 190
Authors: Robert H. Wicks
Categories: Political Science
Type: BOOK - Published: 2024-04-18 - Publisher: Taylor & Francis

GET EBOOK

From Legacy Media to Going Viral: Generational Media Use and Citizen Engagement examines how the prominent media available shapes each rising generation of citi