Competition in Higher Education Branding and Marketing

Competition in Higher Education Branding and Marketing
Author :
Publisher : Springer
Total Pages : 261
Release :
ISBN-10 : 9783319585277
ISBN-13 : 3319585274
Rating : 4/5 (274 Downloads)

Book Synopsis Competition in Higher Education Branding and Marketing by : Antigoni Papadimitriou

Download or read book Competition in Higher Education Branding and Marketing written by Antigoni Papadimitriou and published by Springer. This book was released on 2017-10-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Competition in Higher Education Branding and Marketing Related Books

Competition in Higher Education Branding and Marketing
Language: en
Pages: 261
Authors: Antigoni Papadimitriou
Categories: Education
Type: BOOK - Published: 2017-10-06 - Publisher: Springer

GET EBOOK

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex
How to Market a University
Language: en
Pages: 257
Authors: Teresa Flannery
Categories: Education
Type: BOOK - Published: 2021-01-12 - Publisher: Johns Hopkins University Press

GET EBOOK

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t
Marketing and Branding in Higher Education Institute
Language: en
Pages: 52
Authors: Seyed Mohammad Mohajer
Categories: Business & Economics
Type: BOOK - Published: 2020-12-01 - Publisher: Seyed Mohammad Mohajer

GET EBOOK

Dr. Seyed Mohammad Mohajer, author of this book, for the first time, on the subject of SEM (Student Experience Management) and TEM :(Teacher Experience Manageme
Strategic Brand Management in Higher Education
Language: en
Pages: 276
Authors: Bang Nguyen
Categories: Business & Economics
Type: BOOK - Published: 2019-02-13 - Publisher: Routledge

GET EBOOK

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of
Strategic Marketing of Higher Education in Africa
Language: en
Pages: 234
Authors: Emmanuel Mogaji
Categories: Business & Economics
Type: BOOK - Published: 2020-01-20 - Publisher: Routledge

GET EBOOK

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi