Conducting Focus Groups for Business and Management Students

Conducting Focus Groups for Business and Management Students
Author :
Publisher : SAGE
Total Pages : 105
Release :
ISBN-10 : 9781526416148
ISBN-13 : 152641614X
Rating : 4/5 (14X Downloads)

Book Synopsis Conducting Focus Groups for Business and Management Students by : Caroline J. Oates

Download or read book Conducting Focus Groups for Business and Management Students written by Caroline J. Oates and published by SAGE. This book was released on 2017-10-30 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

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