Creating Customer Value Through Strategic Marketing Planning

Creating Customer Value Through Strategic Marketing Planning
Author :
Publisher :
Total Pages : 156
Release :
ISBN-10 : 1475732783
ISBN-13 : 9781475732788
Rating : 4/5 (788 Downloads)

Book Synopsis Creating Customer Value Through Strategic Marketing Planning by : Edwin J. Nijssen

Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by . This book was released on 2014-01-15 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creating Customer Value Through Strategic Marketing Planning Related Books

Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 148
Authors: Edwin J. Nijssen
Categories: Business & Economics
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

GET EBOOK

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 156
Authors: Edwin J. Nijssen
Categories:
Type: BOOK - Published: 2014-01-15 - Publisher:

GET EBOOK

Value-Based Marketing for Bottom-Line success
Language: en
Pages: 266
Authors: J. Nicholas DeBonis
Categories: Business & Economics
Type: BOOK - Published: 2002-11-22 - Publisher: McGraw Hill Professional

GET EBOOK

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This mea
Superior Customer Value
Language: en
Pages: 218
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

GET EBOOK

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
Strategic Marketing
Language: en
Pages: 613
Authors: Douglas West
Categories: Business & Economics
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA

GET EBOOK

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma