Download or read book Creatures of Politics written by Michael Lempert and published by Indiana University Press. This book was released on 2012-09-12 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores political communication in American presidential politics, focusing on what political insiders call "message." The authors argue that message is not just the individual's positions on the issues but the craft used to fashion the creature the public sees as the candidate. They examine some of the revelatory moments in debates, political ads, interviews, speeches, and talk shows to explain how these political creations come to have a life of their own.