Cultural Keywords in Discourse

Cultural Keywords in Discourse
Author :
Publisher : John Benjamins Publishing Company
Total Pages : 261
Release :
ISBN-10 : 9789027265470
ISBN-13 : 902726547X
Rating : 4/5 (47X Downloads)

Book Synopsis Cultural Keywords in Discourse by : Carsten Levisen

Download or read book Cultural Keywords in Discourse written by Carsten Levisen and published by John Benjamins Publishing Company. This book was released on 2017-10-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural keywords are words around which whole discourses are organised. They are culturally revealing, difficult to translate and semantically diverse. They capture how speakers have paid attention to the worlds they live in and embody socially recognised ways of thinking and feeling. The book contributes to a global turn in cultural keyword studies by exploring keywords from discourse communities in Australia, Brazil, Hong Kong, Japan, Melanesia, Mexico and Scandinavia. Providing new case studies, the volume showcases the diversity of ways in which cultural logics form and shape discourse. The Natural Semantic Metalanguage (NSM) approach is used as a unifying framework for the studies. This approach offers an attractive methodology for doing explorative discourse analysis on emic and culturally-sensitive grounds. Cultural Keywords in Discourse will be of interest to researchers and students of semantics, pragmatics, cultural discourse studies, linguistic ethnography and intercultural communication.

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