Download or read book Developing New Products Services Essentials written by and published by Research & Education Assoc.. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.