Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effectiv