E-Commerce Strategy

E-Commerce Strategy
Author :
Publisher : Springer Science & Business Media
Total Pages : 270
Release :
ISBN-10 : 9781461441410
ISBN-13 : 1461441412
Rating : 4/5 (412 Downloads)

Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra

Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

E-Commerce Strategy Related Books

E-Commerce Strategy
Language: en
Pages: 270
Authors: Sanjay Mohapatra
Categories: Business & Economics
Type: BOOK - Published: 2012-08-16 - Publisher: Springer Science & Business Media

GET EBOOK

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce
E-Commerce Strategy
Language: en
Pages: 358
Authors: Zheng Qin
Categories: Computers
Type: BOOK - Published: 2014-10-30 - Publisher: Springer

GET EBOOK

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy wi
Ecommerce
Language: en
Pages: 402
Authors: Robert T. Plant
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Prentice Hall Professional

GET EBOOK

Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critica
Global E-Commerce Strategies for Small Businesses
Language: en
Pages: 228
Authors: Eduardo Da Costa
Categories: Business & Economics
Type: BOOK - Published: 2003-02-28 - Publisher: MIT Press

GET EBOOK

How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. export
Electronic Commerce
Language: en
Pages: 288
Authors: Paul Timmers
Categories: Business & Economics
Type: BOOK - Published: 2001-05-08 - Publisher: Wiley

GET EBOOK

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet comme