Download or read book Effectiveness of Advertising Viewability in Digital Ecosystem written by Gajendra Singh Chauhan and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewability is a valuable factor for advertising campaigns. Brands are vying for better visibility in digital media to enhance their awareness and acceptance. In these times of calculated investments, it is still observed that many brands lose on millions of dollars every year on a dubious adventure. This adventure is none other than advertising wherein 56% of the ads that advertisers post aren't even seen by people. Here it is where the advertisers should consider the effectiveness of ad viewability, a measure to know the reach of their ads, which in return can scale the success of ad campaign. The paper encapsulates the research findings based on the factors like banner blindness, brand image, perceived usefulness, etc to find the best position for ad placement. Further, the paper provides the critical insights using the above data which can optimize the amount of investment that a company needs to do in advertisements for better profits from viewable ads and also help the company boost conversion ra.