Elgar Encyclopedia of Consumer Behavior
Author | : Johanna Gollnhofer |
Publisher | : Edward Elgar Publishing |
Total Pages | : 329 |
Release | : 2024-06-05 |
ISBN-10 | : 9781803926278 |
ISBN-13 | : 1803926279 |
Rating | : 4/5 (279 Downloads) |
Book Synopsis Elgar Encyclopedia of Consumer Behavior by : Johanna Gollnhofer
Download or read book Elgar Encyclopedia of Consumer Behavior written by Johanna Gollnhofer and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.