Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior
Author :
Publisher : Routledge
Total Pages : 182
Release :
ISBN-10 : 9781136406904
ISBN-13 : 1136406905
Rating : 4/5 (905 Downloads)
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Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri

Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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