Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs
Author :
Publisher : Springer
Total Pages : 368
Release :
ISBN-10 : 9781137532589
ISBN-13 : 1137532580
Rating : 4/5 (580 Downloads)
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Book Synopsis Entrepreneurial Marketing for SMEs by : Luca Cacciolatti

Download or read book Entrepreneurial Marketing for SMEs written by Luca Cacciolatti and published by Springer. This book was released on 2015-10-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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