Evaluating Public Relations

Evaluating Public Relations
Author :
Publisher : Kogan Page Publishers
Total Pages : 256
Release :
ISBN-10 : 9780749449797
ISBN-13 : 0749449799
Rating : 4/5 (799 Downloads)
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Book Synopsis Evaluating Public Relations by : Tom Watson

Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

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