Download or read book Factors Influencing Investment Decisions in Financial Market by Retail Investors in Malaysia, Their Analysis Methodology and Risk Tolerance written by Mohd Shukri Mahadi and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This research examine the factors influencing retail investor in Malaysia investing in the financial market. Investment decisions need to be analysed on several number of variables. This research will study the factors influencing the investors' decision in financial market investment. Financial market instruments inclusive of Capital markets (Stocks and bonds), Money market, Spot market, derivatives markets (CFD, options), Forex and interbank market. The first objective is to determine whether internal factors (Heuristics and Prospects theories) influence the investor. The second objective is to sought if external factors (Herding, Market and FOMO) influence the investors. The third objective is to examine if investor's risk tolerance has an influenced to the investor. To achieve those objectives, correlational research analysis was carried out. The research target respondents was mainly from researcher own database of clients and active investor communities in social media. The questionnaires was distributed using online survey form (Google). Out of 300, 129 questionnaires was returned via online. The data was later analysed using descriptive and inferential method by using the SPSS software. The regression analysis indicates that internal factor has a positive influence to the investors when making the investment decisions in the financial market. While for external factors, the result shows market factors has a positive influence to the investors when making a decision on their financial investment. Market factors also has a positive significance to the investors. Meanwhile, the herding factors has a negative influence in to the investors when making the investment decision. On the other hand herding factor has a positive significance to the investors when making the investment decision in the financial market in Malaysia. Further the third factors, risk tolerance has a negative influence in the investment decision meanwhile it has positive significance when investing in the financial market. Based on the result, the study recommend the authorities/brokerages to educate the public especially retail investors about the need to make self-assessment on their risk tolerance as this is an important knowledge for all investors.