Download or read book Fashion Forecasting In India written by Dr. Satyaki Roy and published by RED'SHINE Publication. Pvt. Ltd. This book was released on 2019-08-13 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.