This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sens

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. I

Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic