Genuine Authentic

Genuine Authentic
Author :
Publisher : HarperCollins
Total Pages : 427
Release :
ISBN-10 : 9780062803771
ISBN-13 : 0062803778
Rating : 4/5 (778 Downloads)

Book Synopsis Genuine Authentic by : Michael Gross

Download or read book Genuine Authentic written by Michael Gross and published by HarperCollins. This book was released on 2018-07-24 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. “Deep-dish...sharp-clawed...honestly admiring.”—New York Times There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.

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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club