Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Author :
Publisher : IGI Global
Total Pages : 349
Release :
ISBN-10 : 9781668459034
ISBN-13 : 1668459035
Rating : 4/5 (035 Downloads)

Book Synopsis Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches by : Masouras, Andreas

Download or read book Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches written by Masouras, Andreas and published by IGI Global. This book was released on 2023-07-17 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches presents the functionality of nation branding in benefiting the positioning and identity promotion of nations. The chapters address theoretical considerations of the nature of nation brands and their implications in measuring branding inference. Covering topics such as country of origin association, memory politics, and international relations, this premier reference source is an excellent resource for brand managers, politicians, government officials, marketers, communication consultants, business leaders and executives, students and educators of higher education, researchers, and academicians.

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches Related Books

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Language: en
Pages: 349
Authors: Masouras, Andreas
Categories: Business & Economics
Type: BOOK - Published: 2023-07-17 - Publisher: IGI Global

GET EBOOK

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a des
Handbook of Research on Future Policies and Strategies for Nation Branding
Language: en
Pages: 383
Authors: Pistikou, Victoria
Categories: Business & Economics
Type: BOOK - Published: 2021-06-18 - Publisher: IGI Global

GET EBOOK

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
Language: en
Pages: 478
Authors: Gigauri, Iza
Categories: Business & Economics
Type: BOOK - Published: 2023-06-26 - Publisher: IGI Global

GET EBOOK

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this resp
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
Language: en
Pages: 278
Authors: Munna, Afzal Sayed
Categories: Business & Economics
Type: BOOK - Published: 2023-08-01 - Publisher: IGI Global

GET EBOOK

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels
Global Perspectives on the Strategic Role of Marketing Information Systems
Language: en
Pages: 404
Authors: Medina-Quintero, Jose Melchor
Categories: Business & Economics
Type: BOOK - Published: 2023-05-08 - Publisher: IGI Global

GET EBOOK

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making lev