Download or read book Global Goes Local written by Timothy J. Craig and published by UBC Press. This book was released on 2010-10-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Global Goes Local, international scholars from a variety of disciplinary perspectives examine different forms of popular culture in Asia. Covering topics from pop music in Korea to TV commercials in Malaysia, this collection shows how imported cultural forms can be invested with fresh meaning and transformed by local artists to result in new forms of assertion and resistance that also meet the needs of their particular audiences.