Global Marketing Management

Global Marketing Management
Author :
Publisher : Oxford University Press, USA
Total Pages : 0
Release :
ISBN-10 : 0199239428
ISBN-13 : 9780199239429
Rating : 4/5 (429 Downloads)
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Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press, USA. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

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