Download or read book Grand Brand Rajini written by P. C. Balasubramanian and published by Rupa Publications India. This book was released on 2012 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran