Handbook of Product Placement in the Mass Media

Handbook of Product Placement in the Mass Media
Author :
Publisher : Routledge
Total Pages : 291
Release :
ISBN-10 : 9781136781278
ISBN-13 : 1136781277
Rating : 4/5 (277 Downloads)

Book Synopsis Handbook of Product Placement in the Mass Media by : Mary-Lou Galician

Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

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