Handbook of Research on Technology Applications for Effective Customer Engagement

Handbook of Research on Technology Applications for Effective Customer Engagement
Author :
Publisher : IGI Global
Total Pages : 391
Release :
ISBN-10 : 9781799847731
ISBN-13 : 179984773X
Rating : 4/5 (73X Downloads)

Book Synopsis Handbook of Research on Technology Applications for Effective Customer Engagement by : Mohd Suki, Norazah

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Handbook of Research on Technology Applications for Effective Customer Engagement Related Books

Handbook of Research on Technology Applications for Effective Customer Engagement
Language: en
Pages: 391
Authors: Mohd Suki, Norazah
Categories: Business & Economics
Type: BOOK - Published: 2020-09-04 - Publisher: IGI Global

GET EBOOK

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Language: en
Pages: 532
Authors: Dadwal, Sumesh Singh
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: IGI Global

GET EBOOK

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this
Handbook of Research on Customer Engagement
Language: en
Pages: 531
Authors: Linda D. Hollebeek
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

GET EBOOK

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
Handbook of Research on Smart Technology Applications in the Tourism Industry
Language: en
Pages: 569
Authors: Çeltek, Evrim
Categories: Business & Economics
Type: BOOK - Published: 2020-01-17 - Publisher: IGI Global

GET EBOOK

In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This include
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Language: en
Pages: 596
Authors: Musso, Fabio
Categories: Business & Economics
Type: BOOK - Published: 2019-10-11 - Publisher: IGI Global

GET EBOOK

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of