Download or read book Humanism in Business written by Heiko Spitzeck and published by Cambridge University Press. This book was released on 2009-02-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. This groundbreaking book questions these assumptions and investigates the possibility of creating a human-centered, value-oriented society based on humanistic principles.