Download or read book Implementing SAP® CRM written by Vivek Kale and published by CRC Press. This book was released on 2014-12-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted