International Advertising Law

International Advertising Law
Author :
Publisher : Kluwer Law International B.V.
Total Pages : 1137
Release :
ISBN-10 : 9789041159601
ISBN-13 : 9041159606
Rating : 4/5 (606 Downloads)

Book Synopsis International Advertising Law by : Peter Schotthöfer

Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "

International Advertising Law Related Books

International Advertising Law
Language: en
Pages: 1137
Authors: Peter Schotthöfer
Categories: Law
Type: BOOK - Published: 2017-04-01 - Publisher: Kluwer Law International B.V.

GET EBOOK

Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil
The Handbook of International Advertising Research
Language: en
Pages: 574
Authors: Hong Cheng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-01-21 - Publisher: John Wiley & Sons

GET EBOOK

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo
International Advertising Law
Language: en
Pages: 520
Authors: Paul Jordan
Categories:
Type: BOOK - Published: 2021-04-30 - Publisher:

GET EBOOK

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of
The Law of Advertising
Language: en
Pages:
Authors: George Eric Rosden
Categories: Advertising laws
Type: BOOK - Published: 1973 - Publisher:

GET EBOOK

Is International Law International?
Language: en
Pages: 433
Authors: Anthea Roberts
Categories: Law
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

GET EBOOK

This book challenges the idea that international law looks the same from anywhere in the world. Instead, how international lawyers understand and approach their